About Us

More about the Group


About Us

SB Group is a financial services provider focusing on the low to mass market segment. Currently, SB Group operates in the Eastern Cape through the network of Hollard franchise branches which are owned and managed by SB group. In the Hollard franchise branches the offering ranges from Funeral, Non-Underwritten life, Legal, Accident and Monthly Provider cover. These products are accessible throughout the network of Hollard franchise branches in the Eastern Cape.

SB Group is very conscious of the economic conditions of the low income and mass market segment in the country and particularly in the province. Also, SB Group understands the impact of unplanned and unexpected events such as a death in the family. At SB Group, we understand that expenses are incurred from the day of death of the insured, and that any delays in payment of claims has a potentially devastating impact on the finances of some members of the family. SB Group endeavors to distribute quality products through the Hollard product offering that meet the needs of our people by ensuring that the claims are paid out speedily and without any delay.



We have an agreement with Hollard to place our insurance agents inside the Game stores where they offer insurance for cell phones, laptops, cameras and tablets. These staff are easily identifiable and can assist with purchase of the insurance as well as claims. Please make sure to contact them when inside a Game store. These agents are found in all the Game stores in the Eastern Cape with the exception of Game Jeffreys Bay.


We currently operate 11 Hollard branches in the Eastern Cape employing over 150 staff (mostly youth) and growing. The branches are full service branches where customers can receive selected products from the Hollard product suite. Credit has now been introduced in branches, this means our customers can also get loans from Hollard branch network.


We have recently opened a Kaizer Chiefs merchandise and insurance store in Port Elizabeth at the Pier 14 Mall. This store offers unique Kaizer Chiefs Merchandise exclusively found in the Kaizer Chiefs retail stores. In this store customers can also purchase the Kaizer Chiefs funeral plan and other insurance products available under the Kaizer Chiefs Insurance umbrella.


We currently operate 4 Kiosks inside Boxer stores in the Eastern, in these Kiosks our consultants can assist you with all your policy servicing needs. Customers can purchase, maintain and claims from our consultants in these Boxer stores. These kiosks can be found in Boxer Cofimvaba, Boxer Mthatha (York Rd), Boxer 2 Lusikisiki and Boxer 2 Matatiele. These kiosks are perfectly positioned to services our customers based in the rural areas of the province. There will be more kiosks to come in due course to support the accessibility of financial services in the rural areas.